World No Tobacco Day: 'TOBACCO is the most dangerous of all social media!'

To mark World No Tobacco Day held every year on 31 May, the Ministry of Health launched a communication campaign aimed at young people. The communications channels have been chosen to resonate with young people, protecting their health and preventing addiction, using key messages based on social media codes.

Indeed, 2021 results show that the number of smokers in Luxembourg has increased significantly over the past three years, with a marked increase amongst young people aged 17-25.

This year, the Ministry of Health has again vowed to prioritise the fight against smoking addiction. By targeting young people, the campaign aims to protect them and help them to grow into a smoke-free adult generation.

The campaign has benefited from strong social media reach, and the World No Tobacco Day poster, leaflet and video clip can also be downloaded.

It is never too late to live smoke-free!