2^nd edition of alcohol action week: 'Alcohol? Less is more!' in Luxembourg

At the meeting of health ministers from German-speaking EU countries (Germany, Austria, Switzerland, Liechtenstein and Luxembourg) held in Luxembourg on 25 and 26 August 2016, a decision was made to hold a shared action week to raise public awareness of alcohol misuse.

The 2^nd edition of the 'Alcohol? Less is more!' action week will take place from 18 to 26 May. 'No alcohol at work' is the theme chosen this year for the 2^nd Luxembourg edition of the prevention campaign.

Indeed, alcohol is often present in the workplace, at leaving celebrations, business lunches, breaks and after-work drinks. Drinking at work poses risks to employee health: commuting accidents, machinery drivers and handlers and more. It can also affect performance at work.

According to DHS (Deutsche Hauptstelle für Suchtfragen), alcohol consumption has consequences on the frequency and severity of accidents at work, and it estimates that 25 % of accidents at work are caused by alcohol.

The campaign includes:

• a dedicated website in French and German: www.aktionswoche-alkohol.lu;
• 3 themed posters (office, site, industry) in French and Luxembourgish;
• a digital ad;
• 2 radio ads;
• a social media competition;
• various partner-organised initiatives.

Digital marketing:

Radio ad (Luxembourg version)

Radio ad (French version)