Generic medicines

Generic substitution policy

The launch of the policy to substitute branded medicines with generics is supported by an information and awareness campaign.

It aims to inform the public about:

  • the implementation of the generic substitution system and reimbursements;
  • the existence, quality and affordability of generic medicines, which are often misunderstood and sometimes wrongly distrusted.

Information materials

As part of this campaign, 3 visuals were created to highlight the difference in price between 2 equivalent products, as is the case for branded and generic medicines.

The campaign's communication materials include:

  • A bus poster campaign for 4 weeks across Luxembourg;
  • web banners on various Luxembourg websites;
  • A Facebook campaign comprising informative posts on the 'Healthy & Friends' page;
  • advertisements;
  • A National Health Fund (Caisse nationale de santé - CNS) newsletter.

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