“AIDS still kills, protect yourself!”
HIV infection continues to spread in the Grand Duchy of Luxembourg. From the beginning of 2009 to date, more than 58 new infections have been recorded this year.
AIDS, which has become a chronic disease when treated, remains incurable. Treatment side effects are numerous, and the lives of HIV-positive people—often isolated and stigmatized—are certainly not easy. The “Safer Sex” recommendations, particularly the consistent use of condoms when having sexual contact with a person whose HIV status is unknown, remain more relevant than ever.
To remind the general public and at-risk groups of these “Safer Sex” recommendations, the Ministry of Health, in collaboration with the Red Cross Aidsberodung, published two posters as part of their new campaign for World AIDS Day on December 1, 2009: “AIDS Still Kills, Protect Yourself!” Through strong and impactful visuals, the goal is to deliver explicit, taboo-free communication.
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The posters, along with informational leaflets on HIV testing and PEP (post-exposure prophylaxis), are sent to general practitioners, gynecologists, clinics, pharmacies, municipalities, and high schools.
The public poster will also be displayed on bus shelters from December 1 to 7, 2009. The second poster, focused on specific high-risk behaviors, will be displayed alongside the first in about fifty nightlife venues throughout December. A radio spot will air from December 1 to 11, 2009 on RTL Radio, Eldoradio, and DNR. Press advertisements will appear in Nightlife and Rendez-vous magazines, and banners will be published on dating websites.
During events held over this period, staff at various nightlife venues will wear T-shirts featuring the campaign visuals and provide customers with condom packets featuring the “Weapons of Mass Destruction” visual.
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